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Executive Summary
Totalmobile, a field service management software provider, partnered with UpliftGTM to accelerate their entry into the ANZ market, leveraging our expertise to quickly establish brand awareness, generate pipeline, and secure initial customers in the region.
"New business meetings are the heartbeat of any B2B SaaS Go-to-market (GTM) strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market and has contributed significantly to our pipeline."
The Challenge
Totalmobile needed to quickly establish their field service management platform in the ANZ market and generate a consistent flow of qualified pipeline to support their regional growth objectives.
"Entering a new market requires more than just great technology – you need strategic local knowledge and the ability to connect with the right decision-makers who understand the value of field service management software."
As a new entrant in the ANZ market, Totalmobile needed to quickly establish brand awareness and credibility for their field service management software with potential customers across key industries.
Identifying and engaging the right stakeholders across the most promising organisations that would benefit from field service management software required local market knowledge and strategic targeting.
Creating a reliable flow of qualified opportunities from organisations looking to implement or upgrade their field service management solutions was crucial to validate the regional expansion and secure early wins.
The Results
Our strategic market entry campaign delivered measurable results that established Totalmobile as a significant player in the ANZ field service management software market from launch.
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