Outbound System Setup for B2B Tech
We build the complete outbound engine your team runs — ICP definition, email infrastructure, sequences, Clay workflows, deliverability setup, and sales playbooks. Ready to generate pipeline from day one.
$10M+ pipeline generated for B2B tech companies
This exists to support SDR execution—not as generic GTM consultancy. We build the systems that make outbound work, whether you run it in-house or with our SDR as a Service.
Trusted by leading technology companies:
What we build for your outbound system
Complete outbound infrastructure so your SDRs can focus on execution, not setup.
- ICP & Targeting Framework
- We define your ideal customer profile with firmographics, technographics, and buying signals. Clear criteria your team can action immediately.
- Messaging & Sequences
- Email templates, LinkedIn messages, and call scripts tailored to your buyer personas. Tested frameworks adapted to your market.
- Sales Engagement Tooling
- Configuration of Outreach, Salesloft, Apollo, or your existing stack. Sequences built, tracking enabled, ready to execute.
- Prospecting Workflows
- List building processes, enrichment workflows, and data hygiene standards. Repeatable systems for finding and qualifying targets.
- SDR Playbooks
- Objection handling, qualification frameworks, and meeting booking processes. Everything an SDR needs to be productive from day one.
- CRM & Handoff Setup
- Lead stages, activity tracking, and AE handoff processes configured in your CRM. Clean data and clear ownership.
How outbound setup works
From audit to launch-ready in 2-4 weeks.
- Discovery & Audit
- We audit your current outbound infrastructure and identify gaps. Deep dive into your ICP, market positioning, and sales process.
- Strategy & Design
- We design the targeting framework, messaging architecture, and sequence strategy. Clear deliverables and timeline agreed upfront.
- Build & Configure
- We build sequences, configure tooling, create playbooks, and set up CRM workflows. Hands-on implementation, not just documentation.
- Launch & Handoff
- Team training, documentation handoff, and first campaign launch support. Your SDRs are ready to execute with confidence.
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Outbound Setup FAQs
- Is this a standalone consulting service? +−
- This exists to support SDR execution—not as generic GTM consultancy. We build the infrastructure that makes outbound work, whether you run it in-house or with our SDR as a Service.
- What if we want you to run the SDR function too? +−
- Most clients move to SDR as a Service after setup. The system we build becomes the foundation for our SDR teams to execute. Setup is often included in SDR engagements.
- How long does setup take? +−
- Typical engagements are 2-4 weeks depending on scope. We can run accelerated timelines for urgent launches.
- What tools do you work with? +−
- Outreach, Salesloft, Apollo, HubSpot, Salesforce, LinkedIn Sales Navigator, and most major sales tech. We adapt to your existing stack.
- Do you provide ongoing support? +−
- Setup includes 30 days of post-launch support. For ongoing optimization, we recommend SDR as a Service where we continuously iterate on performance.
Ready to build your outbound system?
Get in touch to discuss your outbound infrastructure needs.