Outbound Sales System Setup
We build the infrastructure your SDR teams need to succeed: ICP definition, messaging, sequences, tooling, and playbooks. Everything required for outbound execution—ready to launch.
This exists to support SDR execution—not as generic GTM consultancy. We build the systems that make outbound work, whether you run it in-house or with our SDR as a Service.
Trusted by leading technology companies:
What we build for your outbound system
Complete outbound infrastructure so your SDRs can focus on execution, not setup.
- ICP & Targeting Framework
- We define your ideal customer profile with firmographics, technographics, and buying signals. Clear criteria your team can action immediately.
- Messaging & Sequences
- Email templates, LinkedIn messages, and call scripts tailored to your buyer personas. Tested frameworks adapted to your market.
- Sales Engagement Tooling
- Configuration of Outreach, Salesloft, Apollo, or your existing stack. Sequences built, tracking enabled, ready to execute.
- Prospecting Workflows
- List building processes, enrichment workflows, and data hygiene standards. Repeatable systems for finding and qualifying targets.
- SDR Playbooks
- Objection handling, qualification frameworks, and meeting booking processes. Everything an SDR needs to be productive from day one.
- CRM & Handoff Setup
- Lead stages, activity tracking, and AE handoff processes configured in your CRM. Clean data and clear ownership.
How outbound setup works
From audit to launch-ready in 2-4 weeks.
- Discovery & Audit
- We audit your current outbound infrastructure and identify gaps. Deep dive into your ICP, market positioning, and sales process.
- Strategy & Design
- We design the targeting framework, messaging architecture, and sequence strategy. Clear deliverables and timeline agreed upfront.
- Build & Configure
- We build sequences, configure tooling, create playbooks, and set up CRM workflows. Hands-on implementation, not just documentation.
- Launch & Handoff
- Team training, documentation handoff, and first campaign launch support. Your SDRs are ready to execute with confidence.
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Outbound Setup FAQs
- Is this a standalone consulting service? +−
- This exists to support SDR execution—not as generic GTM consultancy. We build the infrastructure that makes outbound work, whether you run it in-house or with our SDR as a Service.
- What if we want you to run the SDR function too? +−
- Most clients move to SDR as a Service after setup. The system we build becomes the foundation for our SDR teams to execute. Setup is often included in SDR engagements.
- How long does setup take? +−
- Typical engagements are 2-4 weeks depending on scope. We can run accelerated timelines for urgent launches.
- What tools do you work with? +−
- Outreach, Salesloft, Apollo, HubSpot, Salesforce, LinkedIn Sales Navigator, and most major sales tech. We adapt to your existing stack.
- Do you provide ongoing support? +−
- Setup includes 30 days of post-launch support. For ongoing optimization, we recommend SDR as a Service where we continuously iterate on performance.
Ready to build your outbound system?
Book a call to discuss your outbound infrastructure needs.