SDR as a Service for B2B Technology Companies

Dedicated SDR capacity assigned to your account

You get named SDRs who learn your product, your ICP, and your value proposition. They operate as an extension of your team — joining your Slack, attending your stand-ups if you want, and representing your brand in every touchpoint. No rotating junior reps cycling through accounts.

ICP, persona, and messaging layer owned by us

We define (or refine) the ideal customer profile, buyer personas, trigger events, and positioning language before a single email goes out. This is not a pure execution service — we take ownership of the strategy that sits underneath the sequences so the SDRs are not guessing.

Multichannel sequences across email, LinkedIn, and phone

Every account is worked across channels with sequences tuned to your market. We test subject lines, opening hooks, value propositions, and call-to-action framing continuously, and kill anything that is not performing. No single-channel spray and pray.

Sales engagement tooling configured and operated

We bring the stack or work in yours — Outreach, Salesloft, Apollo, Smartlead, HubSpot Sequences, Clay for enrichment, LinkedIn Sales Navigator. Sequences are built, tracked, and iterated inside the tool so you see every touch and every response.

Qualification framework and calendar booking

We apply a clear qualification rubric — typically BANT, MEDDIC-lite, or a custom framework agreed with you — so only real opportunities land on your AEs calendars. Every meeting comes with context notes, company background, and the specific pain point discussed.

Weekly operating cadence and reporting

You get a weekly report covering activity volume, response rates, positive reply rate, meetings booked, meetings held, and pipeline sourced. Plus a recurring call with the SDR lead to review what is working, what is not, and what we are changing next.

Continuous iteration on targeting and copy

Outbound is not set and forget. Every two to four weeks we revisit the account list, the sequence copy, and the sub-segments that are responding. The service improves over time because we are constantly learning from real market data, not running the same playbook forever.

Clean CRM handoff and pipeline visibility

Every activity, response, and booked meeting syncs into your CRM with the lead source, campaign, and SDR attributed correctly. When AEs pick up the meeting they see the full history, not a mystery calendar invite.

Looking for purely fractional resourcing inside your own team? See our fractional SDR offering. Considering an outsourced function with a different commercial model? The outsourced SDR page covers that too.

Related free tools

Calculators to help scope SDR capacity, cost, and activity before an engagement.

What is SDR as a Service?

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SDR as a Service (sometimes written sdraas) is a managed sales development function delivered by an external provider. Instead of recruiting, training, and managing sales development representatives in-house, the provider takes ownership of the entire function — targeting, messaging, outreach, qualification, and meeting booking — and operates it on your behalf. The SDRs work as a dedicated extension of your team but are employed and managed by the provider. You pay a monthly service fee, you get qualified meetings on your AEs calendars, and you skip the 6-to-12 month cycle of building SDR capacity from scratch. It is not the same as buying a lead list or a booked-meetings marketplace. It is a fully operated function with strategy, people, tooling, and reporting wrapped into one service.

How is SDR as a Service different from hiring in-house?

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Hiring in-house gives you long-term institutional knowledge and direct control, but it comes with recruiting time, training cost, management overhead, tooling spend, and the risk of turnover right when a rep becomes productive. SDR as a Service trades that in-house depth for speed and lower coordination cost. You get people who already know how to run outbound, tooling already paid for, playbooks already built, and someone else managing performance. For most early-stage and scale-up B2B tech companies, the maths favour the service model for the first 12 to 24 months of outbound because the cost of getting in-house SDR right is high and the feedback loop is slow. Teams often transition to a hybrid later, where we run some of the function and they run some in-house.

How much does SDR as a Service cost?

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Pricing depends on the number of dedicated SDRs, the scope of strategy work, and the tooling included. As a rough shape: a single-SDR Launch engagement with strategy and tooling included typically sits in the low-to-mid four figures per month, a Scale engagement with multiple SDRs and fuller operations sits in the mid-to-high four figures, and Enterprise engagements with multi-region coverage and dedicated ops move into five figures. We quote on a fixed monthly retainer so there are no per-meeting surprises. We publish indicative ranges on a call rather than on the page because the mix of people, tooling, and strategy varies enough that a headline number would mislead more than it would help.

SDR as a Service vs an SDR agency — what is the difference?

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The terms overlap a lot, but there is a useful distinction. An SDR agency is the broad category — any third-party that sells sales development. SDR as a Service is a specific delivery model inside that category where the provider operates the function as an ongoing managed service with dedicated capacity and shared strategy ownership. Some SDR agencies run a pooled model, where reps are shared across clients and paid per meeting. That is closer to a meeting marketplace. The as-a-service model is closer to an outsourced team with a single point of accountability. If you want to compare the broader agency category, we maintain a separate page covering our SDR agency positioning.

How long is the commitment?

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Our minimum term is three months, which is the shortest window in which it is honest to judge whether outbound is working. The first month is ramp, the second month is when sequences start producing signal, and the third month is when meeting volume and meeting quality become readable. After the initial term, engagements move to month-to-month. We do not lock clients into long contracts — if the service is not delivering, we would rather know, fix it, or part ways cleanly than trap anyone in a twelve-month commitment that is not working.

Who owns the data and the accounts?

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You do. The account list, the CRM records, the sequences, the messaging, and any data generated during the engagement belong to you. If the engagement ends, you leave with everything — the account list, the sequence library, the playbook, the performance data — and you can continue running it in-house or with another provider. We document the system we build so handover is a real option, not a trap. The only assets that stay with us are the internal processes and training materials we use across clients.

How do you measure success?

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The primary metric is qualified meetings held — not meetings booked, not emails sent. We also track meeting-to-opportunity conversion, opportunity-to-closed-won rate where the sales cycle allows, and sourced pipeline value. Activity metrics like email volume, reply rate, and positive reply rate are tracked internally to steer the work, but they are not how success is judged. If meetings are booking but not converting, that is a qualification problem and it is our problem to fix. The reporting cadence is weekly with a monthly pipeline review so nothing hides for long.

What industries do you serve?

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We specialise in B2B technology — SaaS, cybersecurity, AI and machine learning, networking, dev tools, fintech, healthcare technology, and managed service providers. We work with companies selling to mid-market and enterprise buyers where the sales cycle is consultative and the buyer is technical or economic. We do not take on B2C, low-ACV transactional businesses, or industries outside tech, because the playbook we run is specifically tuned to considered B2B tech purchases and we would be learning on your dollar if we tried to stretch it.

Do you replace our existing SDRs?

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No. The service is additive in almost every case. If you already have in-house SDRs, we typically run a parallel function focused on a different segment, region, or motion — for example, we might run enterprise named-account outbound while your in-house team runs mid-market inbound follow-up. That avoids territory conflict and lets each team play to its strengths. We are happy to share playbooks and enablement with your in-house team so the quality bar rises across both functions.

How long does ramp take?

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Discovery and ICP alignment take roughly one week. Build and configuration take another week. Soft launch and calibration happen in week three. Full volume is typically live by week four. First meetings are usually booked within two to four weeks of kickoff, though the honest answer is that the first few meetings are a signal check, not a trend. A reliable weekly meeting cadence normally settles by week six to eight, and meeting quality keeps improving for the first three months as the sequences and segmentation sharpen.

What tools do you use?

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We work in the sales engagement tool that fits your stack. Common setups include Outreach, Salesloft, Apollo, Smartlead, or HubSpot Sequences for outbound execution; Clay, Apollo, or ZoomInfo for enrichment; LinkedIn Sales Navigator for account research and multichannel touches; and Salesforce or HubSpot for CRM. For deliverability we handle domain warm-up, authentication setup, and inbox rotation. If you already pay for tooling, we work inside it. If you do not, we either bring our own licences or recommend a stack to buy.

What happens if it is not working?

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First, we look at the funnel honestly. If activity is high but replies are low, the messaging or targeting is wrong and we rewrite it. If replies are high but meetings are not booking, the qualification or handoff is wrong and we fix the process. If meetings are booking but not converting, we work with your AEs to understand whether the ICP is actually buying. If after a fair run the data says outbound is not the right channel for your motion, we will say so and recommend stopping or pivoting rather than burning your budget. The worst outcome is not cancelling a service that is not working — it is running one that is not working for a year.