Sales Enablement Systems for B2B Tech
We build the sales infrastructure your team needs to execute — CRM configuration, sales playbooks, hiring frameworks, training programs, and reporting dashboards. Your team owns the system and scales with it.
$10M+ pipeline generated for B2B tech companies
Sales enablement is one pillar of a complete GTM system. Combine with our outbound system setup and SEO & content systems for a full go-to-market engine.
Trusted by leading technology companies:
What we build for your sales team
Complete sales enablement infrastructure so your team can focus on selling, not building systems from scratch.
- CRM Configuration
- Pipeline stages, custom fields, lead routing, activity tracking, and automation workflows. Configured for your sales process in HubSpot or Salesforce.
- Sales Playbooks
- Objection handling guides, qualification frameworks (BANT/MEDDIC), discovery call scripts, and competitive battle cards. Documented and ready to use.
- SDR Hiring Frameworks
- Job descriptions, interview scorecards, assessment exercises, and compensation benchmarks. Hire the right SDRs faster and with more confidence.
- Onboarding & Training Programs
- 30/60/90 day ramp plans, product knowledge training, role-play scenarios, and certification milestones. New hires productive in weeks, not months.
- Reporting & Dashboards
- Activity metrics, conversion rates, pipeline velocity, and attribution dashboards. Real-time visibility into what is working and what is not.
- Sales & Marketing Alignment
- Lead handoff processes, SLAs between marketing and sales, shared ICP definitions, and feedback loops. One team, one revenue goal.
How sales enablement setup works
From audit to a fully operational sales system in 4-8 weeks.
- Sales Process Audit
- We map your current sales process, identify bottlenecks, and benchmark against best practices for your market and deal size.
- System Design
- We design the CRM architecture, playbook structure, hiring frameworks, and reporting dashboards tailored to your sales motion.
- Build & Configure
- CRM configured, playbooks written, dashboards built, training materials created. Hands-on implementation, not slide decks.
- Training & Handoff
- Team training on all systems, documentation handoff, and 30-day post-launch support. Your sales org runs the system from here.
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Sales Enablement FAQs
- What CRMs do you work with? +−
- Primarily HubSpot and Salesforce, which cover the vast majority of B2B tech companies. We can also work with Pipedrive and other platforms depending on your needs.
- Do you replace our existing sales process? +−
- No. We build on what is working and fix what is not. The audit identifies gaps and opportunities — we design the system around your existing motion, not force a generic framework.
- How long does implementation take? +−
- Typical engagements are 4-8 weeks depending on scope. CRM configuration and playbooks can be delivered in 4 weeks. Full enablement programs including training take 6-8 weeks.
- Can you help us hire SDRs? +−
- We build the hiring system — job descriptions, scorecards, interview frameworks, and comp plans — but we do not recruit directly. We can also provide SDRs through our SDR as a Service offering.
- Is this a one-time project or ongoing? +−
- The core build is project-based with a clear endpoint and handoff. We offer optional ongoing advisory retainers for companies that want continued optimisation support.
- How does this fit with your other services? +−
- Sales enablement is one component of a complete GTM system. Most clients combine it with our outbound system setup and/or SEO & content systems for a full go-to-market engine.
Ready to build your sales system?
Get in touch to identify the gaps in your sales infrastructure.