Our expert Outsourced SDRs act as an extension of your team, delivering a consistent flow of qualified leads and sales appointments for your B2B tech business.
Equip Your Team For Success
Sales Enablement: Turning SDR Leads into Closed Deals
Our sales enablement services equip your B2B tech sales team with the essential playbooks, content, and training to effectively convert the qualified leads generated by your SDRs.
What We Deliver
Comprehensive Sales Playbooks & Enablement Tools
Our Sales Enablement & Playbook Creation services provide technology companies with the structured content, conversation frameworks, and tools that equip your sales team to engage buyers more effectively and close deals with confidence.
- Sales Playbooks & Battle Cards
Comprehensive playbooks with detailed product positioning, value propositions, competitive differentiation, and buyer persona insights.
- Call Scripts & Conversation Frameworks
Structured call scripts and conversation frameworks for discovery, demos, follow-ups, and closing calls to guide reps through effective discussions.
- Objection Handling Guides
Detailed guides for addressing common objections, including competitor comparisons, pricing concerns, and implementation questions.
- Sales Process Documentation
Clearly documented sales processes with stage definitions, exit criteria, and best practices for each phase of the buyer journey.
- Training & Coaching Programs
Customised training programmes and coaching frameworks to help sales leaders reinforce playbook adoption and skill development.
- Sales Collateral & Resources
Development of case studies, presentations, ROI calculators, and other materials that support the sales narrative at each stage.
Our Process
How We Create Effective Sales Playbooks
Our proven methodology ensures we develop playbooks and scripts that truly reflect your unique value proposition, address your buyers' specific concerns, and enable your team to navigate sales conversations with confidence.
01
Discovery & Analysis
We conduct a thorough assessment of your current sales process, analysing win/loss patterns, buyer journey mapping, team capabilities, and existing sales content to identify key opportunities for improvement.
02
Strategy Development
Based on our analysis, we develop a comprehensive enablement strategy that aligns with your sales methodology, defines critical content needs, and establishes clear success metrics.
03
Playbook Architecture
We design the structure and framework of your playbooks, ensuring they address each stage of your sales process, buyer journey, and common sales scenarios effectively.
04
Content Creation
Our team develops comprehensive playbook content including sales scripts, battlecards, objection handling guides, and process documentation, tailored to your unique value proposition.
05
Tools & Resources
We create supporting sales tools and resources such as ROI calculators, presentation templates, and proposal frameworks to reinforce the playbook content in practical applications.
06
Implementation & Training
We roll out the playbooks through structured training sessions, ensuring your team understands how to effectively use all tools and frameworks in real-world scenarios.
07
Coaching & Reinforcement
Our team provides ongoing coaching support, helping sales leaders reinforce playbook adoption through role-playing exercises and practical application workshops.
08
Measurement & Optimisation
We track key performance metrics to measure the impact of the playbooks, gathering feedback and making continuous improvements to enhance their effectiveness.
Who This Is For
Ideal For Technology Companies Looking to Scale Sales Performance
Our Sales Enablement & Playbook Creation service is particularly valuable for technology companies with existing sales teams, typically engaged by CEOs, CROs, and Sales Leaders who are:
- Experiencing inconsistent sales execution across team members
- Seeking to reduce ramp time for new sales hires
- Struggling with sales messaging consistency and effectiveness
- Seeing poor conversion rates at specific stages of the sales process
- Expanding into new markets or launching new products
- Dealing with common objections that repeatedly stall deals
- Wanting to improve competitive positioning against specific rivals
- Looking to standardise best practices from top-performing reps
Related Services
Explore other services that might complement your go-to-market strategy.
Develop engaging content and social media strategies that attract prospects and provide valuable air cover for your SDR team's outreach.
Craft a robust GTM strategy that aligns your sales and marketing efforts to effectively support and maximize your SDR team's lead generation success.
Ready to equip your team with winning playbooks?
Book a consultation today and discover how our sales enablement expertise can transform your team's performance.