Actionable advice and proven strategies to accelerate your go-to-market success and drive growth for your technology business.
Master Revenue Operations with this complete RevOps playbook covering the 3 pillars (process, platform, people), team structure by company stage, tech stack architecture, KPIs and dashboards, and the most common mistakes that derail RevOps initiatives.
Jamie Partridge
Founder & CEO
A detailed playbook for selling to CISOs — covering the CISO persona, how they buy, outreach that works, building trust, content that resonates, navigating the buying committee, and the mistakes vendors keep making.
Jamie Partridge
Founder & CEO
Learn how to sell to CTOs effectively. Understand their priorities, build technical credibility, run demos that convert, and navigate the technical evaluation process.
Jamie Partridge
Founder & CEO
Learn how to calculate win rate correctly, benchmark it by segment and industry (SMB 20-25%, mid-market 15-20%, enterprise 10-15%), avoid common calculation mistakes, and apply 10 proven strategies to improve your close rate.
Jamie Partridge
Founder & CEO
ABM and demand generation are not interchangeable. Learn when to use account-based marketing vs demand gen, how to combine them, and which metrics matter for each approach.
Jamie Partridge
Founder & CEO
A detailed comparison of Apollo.io and ZoomInfo for B2B prospecting and sales intelligence. Covering data quality, pricing, features, integrations, compliance, and which platform fits your team's needs and budget.
Jamie Partridge
Founder & CEO
Master B2B intent data to identify in-market accounts, prioritize outreach, and close deals faster. This complete guide covers first-party, second-party, and third-party intent signals, plus practical frameworks for using buying signals across your GTM motion.
Jamie Partridge
Founder & CEO
A comprehensive guide to the BANT sales qualification framework. Covers Budget, Authority, Need, and Timeline in depth, modern criticisms, BANT vs MEDDIC vs SPICED comparison, when BANT still works, when it fails, and how to modernise it for today's B2B buying environment.
Jamie Partridge
Founder & CEO
A complete battle card template with 9 essential sections. Learn how to build, distribute, and maintain competitive battle cards that help your sales team win more deals.
Jamie Partridge
Founder & CEO