Sales Enablement Systems for B2B Tech

We build the sales infrastructure your team needs to execute — CRM configuration, sales playbooks, hiring frameworks, training programs, and reporting dashboards. Your team owns the system and scales with it.

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$10M+ pipeline generated for B2B tech companies

Sales enablement is one pillar of a complete GTM system. Combine with our outbound system setup and SEO & content systems for a full go-to-market engine.

Trusted by leading technology companies:

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What we build for your sales team

As a specialist GTM agency, we build complete sales enablement infrastructure so your team can focus on selling, not building systems from scratch. Pairs naturally with GTM recruitment and SDR as a Service for end-to-end sales execution.

CRM Configuration: Pipeline stages, custom fields, lead routing, activity tracking, and automation workflows. Configured for your sales process in HubSpot or Salesforce.
Sales Playbooks: Objection handling guides, qualification frameworks (BANT/MEDDIC), discovery call scripts, and competitive battle cards. Documented and ready to use.
SDR Hiring Frameworks: Job descriptions, interview scorecards, assessment exercises, and compensation benchmarks. Hire the right SDRs faster and with more confidence.
Onboarding & Training Programs: 30/60/90 day ramp plans, product knowledge training, role-play scenarios, and certification milestones. New hires productive in weeks, not months.
Reporting & Dashboards: Activity metrics, conversion rates, pipeline velocity, and attribution dashboards. Real-time visibility into what is working and what is not.
Sales & Marketing Alignment: Lead handoff processes, SLAs between marketing and sales, shared ICP definitions, and feedback loops. One team, one revenue goal.

How sales enablement setup works

From audit to a fully operational sales system in 4-8 weeks.

Sales Process Audit: We map your current sales process, identify bottlenecks, and benchmark against best practices for your market and deal size.
System Design: We design the CRM architecture, playbook structure, hiring frameworks, and reporting dashboards tailored to your sales motion.
Build & Configure: CRM configured, playbooks written, dashboards built, training materials created. Hands-on implementation, not slide decks.
Training & Handoff: Team training on all systems, documentation handoff, and 30-day post-launch support. Your sales org runs the system from here.

Sales Enablement FAQs

What CRMs do you work with?: Primarily HubSpot and Salesforce, which cover the vast majority of B2B tech companies. We can also work with Pipedrive and other platforms depending on your needs.
Do you replace our existing sales process?: No. We build on what is working and fix what is not. The audit identifies gaps and opportunities — we design the system around your existing motion, not force a generic framework.
How long does implementation take?: Typical engagements are 4-8 weeks depending on scope. CRM configuration and playbooks can be delivered in 4 weeks. Full enablement programs including training take 6-8 weeks.
Can you help us hire SDRs?: We build the hiring system — job descriptions, scorecards, interview frameworks, and comp plans — but we do not recruit directly. We can also provide SDRs through our SDR as a Service offering.
Is this a one-time project or ongoing?: The core build is project-based with a clear endpoint and handoff. We offer optional ongoing advisory retainers for companies that want continued optimisation support.
How does this fit with your other services?: Sales enablement is one component of a complete GTM system. Most clients combine it with our outbound system setup and/or SEO & content systems for a full go-to-market engine.

See It In Action

Real results from our sales enablement engagements.

TotalMobile

Sales enablement systems that scaled their outbound team and pipeline.

4C Strategies

CRM configuration and sales playbooks for complex defence sales cycles.

Comtrac

Sales process design and enablement infrastructure for technology sales.

Industries We Serve

Software SaaS HR Tech

Expert Insights & Resources

Deep-dive into strategies and best practices from industry experts

Expert Guide

Building Sales Enablement Materials That SDRs Actually Use

A practical framework for creating sales enablement materials that your SDRs will actually use. Learn the 4 pillars of effective enablement: accessibility, scanability, personalization, and actionability.

PostEverywhere•12 min read

Expert Guide

B2B Sales Enablement Programme Guide: Complete Implementation Strategy

Build effective B2B sales enablement programmes that boost sales performance. Learn strategies, tools, and best practices for sales team success.

Jamie Partridge•17 min read

Expert Guide

B2B Content Strategy for Complex Sales Cycles: Complete Guide

Master B2B content strategy for complex sales cycles. Learn how to create content that nurtures prospects through long B2B buying journeys.

Jamie Partridge•17 min read

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