Our expert Outsourced SDRs act as an extension of your team, delivering a consistent flow of qualified leads and sales appointments for your B2B tech business.
Strategic PPC & Paid Social
Paid Advertising
Targeted digital advertising campaigns across search, social, and display networks to generate qualified leads, increase brand awareness, and drive conversions for your business.
What We Deliver
Comprehensive Paid Advertising Solutions
Our Paid Advertising service provides technology companies with strategic campaign planning, implementation, and optimization to maximize return on ad spend (ROAS) and drive qualified leads.
- Paid Search (PPC)
Strategic search engine marketing campaigns on Google, Bing, and other platforms to capture high-intent search traffic and drive qualified leads.
- Social Media Advertising
Targeted campaigns on LinkedIn, Facebook, Twitter, and other platforms to reach specific audience segments with precision.
- Display & Retargeting
Visually engaging display ads and retargeting campaigns to maintain brand awareness and re-engage potential customers.
- Campaign Strategy
Comprehensive paid media strategy aligned with your business objectives, target audience, and customer journey.
- Budget Optimisation
Strategic allocation and ongoing optimisation of your advertising budget to maximise ROI across channels and campaigns.
- Performance Analytics & Conversion Rate Optimisation
Detailed reporting and analysis of campaign performance with actionable insights to continuously improve results. We also provide ongoing testing and refinement of ad creative, landing pages, and targeting parameters to improve conversion rates.
Our Process
How We Implement Paid Advertising
Our proven methodology ensures a strategic, data-driven approach to paid advertising that delivers measurable results and continuous performance improvement.
01
Discovery & Audit
We analyse your business goals, target audience, and existing campaigns to identify opportunities and establish baseline metrics for future performance comparison.
02
Strategy Development
We create a comprehensive paid advertising strategy aligned with your marketing objectives, budget constraints, target audience characteristics, and competitive landscape.
03
Account Structure & Setup
We build optimised campaign structures, implement precise tracking, develop compelling ad creative, and establish effective targeting parameters based on audience research.
04
Creative Development
We craft compelling ad copy, design engaging visuals, and develop effective landing pages that align with your brand voice and drive conversions.
05
Launch & Monitor
We launch your campaigns and continuously monitor performance, making real-time adjustments to bidding, targeting, and budgets to optimise results from day one.
06
Test & Optimise
We conduct systematic A/B testing of ad creative, landing pages, audience segments, and bidding strategies to continuously improve performance metrics.
07
Performance Analysis
We provide detailed reporting on key performance indicators, including impressions, clicks, conversions, and ROI, with actionable insights for ongoing improvement.
08
Scale & Expand
We scale successful campaigns and explore new channel opportunities based on performance data, while maintaining efficiency and ROI targets across your advertising portfolio.
Who This Is For
Ideal For Technology Companies Looking to Scale Acquisition
Our Paid Advertising service is particularly valuable for technology companies at various growth stages, typically engaged by Founders, CEOs, CMOs, and Marketing Leaders who are:
- Drive targeted traffic and qualified leads for their products or services
- Increase brand visibility and awareness within specific market segments
- Accelerate pipeline generation and revenue growth through digital channels
- Scale their digital advertising efforts with measurable ROI
- Complement organic marketing efforts with strategic paid campaigns
- Test new markets, offerings, or messaging with controlled spend
- Address seasonal demand fluctuations with flexible advertising strategies
- Reactivate dormant prospects through strategic retargeting campaigns
Related Services
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Develop engaging content and social media strategies that attract prospects and provide valuable air cover for your SDR team's outreach.
Ready to boost your digital advertising results?
Book a consultation today and discover how our strategic approach to paid advertising can drive better ROI.