SEO, GEO & AI Search Optimisation for B2B Tech

We build the SEO and GEO infrastructure that generates inbound pipeline from traditional search and AI engines — keyword strategy, generative engine optimisation, technical foundations, content architecture, and editorial workflows your team owns and scales.

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$10M+ pipeline generated for B2B tech companies

We build SEO and GEO systems, not retainers. Traditional SEO gets you rankings. GEO gets you cited by ChatGPT, Gemini, and Perplexity. We build both — strategy, infrastructure, and processes — then your team runs it. Combine with our outbound system setup for a complete GTM engine.

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What we build for your SEO & GEO system

As a Go To Market agency, we build complete SEO and content infrastructure so your team can drive organic pipeline without an ongoing agency dependency. Combine with sales enablement and AI GTM systems for AI-assisted content production at scale.

Technical SEO Foundation: Site architecture, page speed, schema markup, crawlability, and indexation. We fix the technical foundations that most agencies skip.
Keyword & ICP Mapping: Keyword research mapped directly to your buyer personas and sales funnel stages. Every page targets real buyer intent, not vanity traffic.
Content Strategy & Architecture: Topic clusters, pillar pages, and content calendars designed to capture demand at every stage. Built around how your buyers actually research.
On-Page Optimisation: Title tags, meta descriptions, internal linking, heading structure, and content optimisation across your site. Systematic, not ad-hoc.
Content Production System: Templates, briefs, workflows, and quality standards so your team can produce SEO-optimised content consistently without depending on us.
GEO & AI Search Optimisation: Generative Engine Optimisation for ChatGPT, Gemini, Perplexity, and AI Overviews. We structure content for query fan-out, citation earning, and LLM visibility — not just traditional rankings.
Analytics & Reporting Setup: GA4, Search Console, rank tracking, AI citation monitoring, and attribution dashboards configured so you can measure what matters: pipeline from organic and AI search, not just traffic.

How SEO system setup works

From audit to a fully operational content engine in 6-8 weeks.

SEO & Content Audit: Full technical audit, keyword gap analysis, competitor benchmarking, and content inventory. We identify exactly where the opportunities are.
Strategy & Architecture: We design the keyword strategy, content architecture, and topic clusters mapped to your ICP. Clear roadmap with prioritised actions.
Build & Optimise: Technical fixes implemented, key pages optimised, content templates created, and production workflows set up. Hands-on implementation.
Launch & Handoff: Team training on the content system, editorial calendar handoff, and reporting dashboards live. Your team runs it from here.

SEO, GEO & AI Search FAQs

How is this different from hiring an SEO agency?: Most SEO agencies want a long-term retainer to manage your SEO for you. We build the system — strategy, infrastructure, templates, and processes — then hand it to your team to run. You own the system, not rent access to ours.
How long before we see results?: SEO is a long game, but we front-load impact. Technical fixes and on-page optimisation can show results in 4-8 weeks. Content-driven organic growth typically takes 3-6 months to compound. The system we build is designed for sustained growth.
Do you write the content for us?: We build the content production system — templates, briefs, editorial calendar, and quality standards — and can produce initial seed content. The goal is your team producing content independently using the system.
What if we already have a blog?: Great. We audit existing content, identify optimisation opportunities, and build the strategy around what you already have. Many clients see quick wins from optimising existing pages before creating new content.
Do you focus on traffic or pipeline?: Pipeline. We map every keyword and content piece to buyer intent and funnel stage. Vanity traffic metrics are useless if they do not convert. Our reporting tracks organic pipeline contribution, not just rankings.
What tools do you use?: Ahrefs or SEMrush for research, Google Search Console and GA4 for measurement, Screaming Frog for technical audits, and your existing CMS. For GEO, we use AI citation tracking tools and LLM testing frameworks. We adapt to your stack.
What is GEO and why does it matter?: GEO (Generative Engine Optimisation) is the practice of optimising content to be cited by AI search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Pages that rank for both traditional queries and AI fan-out sub-queries are 161% more likely to be cited. We structure content for both.
How is GEO different from traditional SEO?: Traditional SEO optimises for 10 blue links. GEO optimises for AI citations and AI Overviews. AI engines fan out a single query into 8-10 sub-queries before synthesising an answer. If your content answers those sub-queries comprehensively, you get cited. We build content architecture that captures both.
Do we need GEO if we already do SEO?: Yes. AI search is eating into traditional organic click-through rates. Google AI Overviews now appear for a significant share of queries. If you are not structured for AI citation, competitors who are will take that visibility. Our system covers both traditional and AI search from the start.