Actionable advice and proven strategies to accelerate your go-to-market success and drive growth for your technology business.
Learn how to calculate customer churn rate and revenue churn rate with clear formulas, B2B SaaS benchmarks, root cause analysis, and 10 proven strategies to reduce churn and protect recurring revenue.
Jamie Partridge
Founder & CEO
Content marketing costs ~$47 per lead while paid ads average ~$121. But raw CPL is only part of the story. Learn when content wins, when paid wins, and how to build a combined strategy that maximises B2B ROI.
Jamie Partridge
Founder & CEO
A tactical quarter-by-quarter demand generation playbook built specifically for B2B technology companies. Covers foundation building, channel activation, optimisation, and acceleration with specific plays and budget templates for each phase.
Jamie Partridge
Founder & CEO
Build a demand generation strategy that creates, captures, and converts demand. This complete B2B playbook covers channel strategy, measurement frameworks, team structure, and budget allocation.
Jamie Partridge
Founder & CEO
A complete discovery call framework with a 30-minute structure, 30+ discovery questions organised by BANT, MEDDIC, and SPICED, talk track examples, qualification criteria, and common mistakes to avoid.
Jamie Partridge
Founder & CEO
A comprehensive comparison of HubSpot and Salesforce for B2B companies. Feature-by-feature breakdown covering pricing, ease of use, customisation, integrations, and which CRM fits your growth stage.
Jamie Partridge
Founder & CEO
12 proven lead nurturing email templates organized by buyer stage — welcome, education, consideration, and decision — plus subject line best practices, personalization tips, and automation setup for B2B marketers.
Jamie Partridge
Founder & CEO
Build a lead nurturing strategy that moves prospects from first touch to sales-ready pipeline. This complete guide covers nurture track design, channel strategy, timing frameworks, and measurement models for B2B companies.
Jamie Partridge
Founder & CEO
LinkedIn Ads deliver 18-25% InMail response rates but cold email scales better at a fraction of the cost. Here is how to choose the right channel for your B2B pipeline.
Jamie Partridge
Founder & CEO