Field Service Management
How TotalMobile Achieved 300% Pipeline Growth in ANZ Market
Accelerated ANZ market entry with strategic outsourced SDR campaigns
Key Result:
300% Pipeline GrowthRead Full Case Study
GTM Strategy & Execution for B2B Technology Companies
Turn GTM Strategy into Qualified Pipeline
According to BCG research, companies with well-defined go-to-market strategies achieve 58% higher revenue growth. Our GTM strategy and execution consulting services provide the roadmap for your B2B tech company's sales pipeline growth, ensuring your SDR efforts are targeted and effective.
Trusted by leading technology companies:
Why GTM Strategy is Essential for B2B Technology
In today's competitive B2B landscape, a well-executed GTM strategy is crucial. According to McKinsey, companies with integrated GTM strategies achieve 2x higher revenue growth and 20% better profitability. For a practical overview, read our latest guide: B2B Go-to-Market Strategy: The Complete 2025 Framework. If you’re clarifying definitions internally, see GTM Strategy vs Marketing Strategy.
FASTER TIME‑TO‑REVENUE
Launch and scale GTM programs with proven frameworks that accelerate pipeline velocity and SQL conversion.
INTEGRATED APPROACH
Align ICP, messaging, demand, and RevOps into one system—no more siloed efforts or misaligned teams.
CLEAR DIFFERENTIATION
Stand out in crowded markets with compelling positioning that resonates with technical and business buyers.
PREDICTABLE PIPELINE
Build a repeatable engine for generating qualified opportunities with clear attribution and metrics.
EFFICIENT SCALING
Scale your GTM efforts efficiently with proven playbooks and operational frameworks.
MEASURABLE IMPACT
Track progress with detailed scorecards showing SQLs, pipeline value, and revenue impact.
What We Deliver
Comprehensive GTM Strategy & Execution Support
Our GTM Strategy & Execution Consulting service provides technology companies with a clear roadmap for market success, from initial strategy development to successful implementation.
- Detailed GTM Strategy Document
A comprehensive roadmap that outlines your go-to-market approach, including strategic objectives, target markets, and execution plan.
- Competitor & Market Analysis
In-depth analysis of your competitive landscape, market trends, and opportunities to inform strategic positioning and differentiation.
- Ideal Customer Profile & Personas
Detailed definition of your ideal customers, including demographic, firmographic, and psychographic characteristics to guide targeting efforts.
- Positioning & Messaging Framework
Clear articulation of your unique value proposition and market positioning to differentiate your offering from competitors.
- Channel & Distribution Strategy
Strategic approach to market channels, partner ecosystems, and distribution methods to maximise market reach and sales efficiency.
- Execution & Launch Plan
Detailed implementation plan with timelines, milestones, and specific tactics for successful market entry or expansion.
Our Process
How We Develop Your GTM Strategy
Our proven methodology ensures a comprehensive, data-driven approach to developing and implementing your go-to-market strategy. Start with a <Link href='/services/gtm-diagnostic' className='text-blue-600 hover:text-blue-500'>GTM Diagnostic</Link>, then combine strategic planning with <Link href='/services/gtm-consulting' className='text-blue-600 hover:text-blue-500'>expert consulting</Link> and <Link href='/services/gtm-agency' className='text-blue-600 hover:text-blue-500'>full-service execution</Link> to drive results.
01
Discovery & Assessment
According to <a href="https://www.gartner.com/en/sales/insights/b2b-buying-journey" target="_blank" rel="noopener noreferrer" className="text-blue-600 hover:text-blue-500 underline">Gartner</a>, 77% of B2B buyers describe their purchase journey as complex. We begin with a thorough assessment of your market position and objectives to cut through this complexity.
02
Market & Competitive Analysis
Our team conducts comprehensive research to understand market dynamics, competitive landscape, and customer needs to identify opportunities for differentiation.
03
ICP & Buyer Persona Development
Research from <a href="https://www.forrester.com/blogs/b2b-buying-journey/" target="_blank" rel="noopener noreferrer" className="text-blue-600 hover:text-blue-500 underline">Forrester</a> shows that 63% of B2B purchases involve more than four people. We map these stakeholders and create detailed personas to guide your targeting.
04
Messaging & Positioning Framework
We craft a clear, differentiated positioning and messaging framework that communicates your unique value proposition and resonates with your target audience.
05
Strategy Development
Based on our research, we develop a tailored GTM strategy that includes positioning, messaging, target segments, pricing, and channel approach.
06
Implementation Planning
We create a detailed execution roadmap with specific tactics, timelines, resource requirements, and success metrics to guide implementation.
07
Execution Support
Our team provides ongoing guidance and support during implementation, helping you navigate challenges and adjust the strategy as needed.
08
Measurement & Optimisation
We establish metrics and feedback loops to measure performance, gather market intelligence, and continuously refine the strategy for optimal results.
Testimonials
Trusted by innovative companies worldwide
"New business meetings are the heartbeat of any B2B SaaS Go-to-market (GTM) strategy. Uplift has been our partner in providing a steady stream of new business meetings since our launch in the ANZ market and has contributed significantly to our pipeline, our understanding of our customers' needs and our accelerated brand awareness across the region."
Andrew Wiltshire
Business Development Director, Total Mobile
"Uplift has become a valued lead generation partner. Their team is agile, engaged and committed to bringing results. We look forward to partnering on future campaigns as we continue to expand our market presence."
Rob Frandsen
Sales Director, Radaro
"UpliftGTM has been an essential part of our expansion by connecting us with high-quality leads that align well with our target market. Their team has been collaborative and supportive as we've developed and refined sales strategies."
Miles Macdonald
Vice President APAC, 4C Strategies
"Fantastic experience with UpliftGTM. Their team is professional, knowledgeable, and genuinely committed to building sales pipeline. Great to work with. Highly recommend for any business looking to boost their growth!"
Patrick McCreanor
General Manager APAC, Gravity One
"The UpliftGTM team has been very professional, and excellent at arranging meetings with the right people. Their understanding of our market has been instrumental to our growth."
Ray Paulk
CEO & Founder, ProjectAI
"We've previously worked with various agencies with disappointing results. Uplift has done a fantastic job! The meetings we've had have converted to positive conversations with prospects that fit our ideal customer profile."
Lulu Dowell
Head of Marketing, Somerville
"After engaging with UpliftGTM we ended up with a number of opportunities with the right people in the right organizations. Really impressed with their professionalism and highly recommend the Uplift team."
Jason Gouge
Director of Business Development, Comtrac
Proven GTM Outcomes
See how B2B technology companies achieved measurable pipeline growth and faster time‑to‑SQL
AI Technology Advisory
How ProjectAI Achieved 250% Lead Increase
Technology advisory firm accelerated consulting pipeline growth
Key Result:
250% Lead IncreaseRead Full Case Study
Networking Software
How Versa Networks Achieved 400% APAC Pipeline Growth
SD-WAN software company expanded APAC market presence
Key Result:
400% APAC GrowthRead Full Case Study
GTM Strategy Insights & Resources
Deep dives on ICP, positioning & messaging, channel selection, and RevOps measurement
📖 Expert Guide
Building Effective GTM Strategy: Complete Implementation Guide
Learn how to build effective go-to-market strategies that drive business growth. Master proven frameworks, tactics, and implementation strategies.
Jamie Partridge•13 min readRead more
📖 Expert Guide
Complete Guide to B2B Go-to-Market Strategy
Master B2B go-to-market strategy with this comprehensive guide. Learn frameworks, tactics, and implementation strategies that drive customer acquisition and revenue growth.
Jamie Partridge•16 min readRead more
📖 Expert Guide
GTM Frameworks for SaaS: Complete Go-to-Market Strategy Guide
Master proven GTM frameworks for SaaS companies. Learn comprehensive go-to-market strategies that drive customer acquisition and sustainable growth.
Jamie Partridge•14 min readRead more
Frequently Asked Questions about GTM Strategy
What does a GTM Strategy engagement include?
A diagnostic, ICP and persona work, positioning & messaging, channel strategy, execution roadmap, and RevOps instrumentation plan. We measure success by SQLs, pipeline, and revenue.
How long does it take to see results?
Foundational outputs land in 2–4 weeks (diagnostic + plan). Execution sprints typically show leading indicators within 2–6 weeks and SQLs within 4–8 weeks depending on ACV and cycle length.
How is this different from a marketing plan?
GTM spans marketing, sales, and RevOps. We align ICP, messaging, demand programs, SDR handoff, and measurement so strategy turns into qualified pipeline and revenue.
Do you work with in‑house SDRs or outsourced SDRs?
Both. We design SDR‑aligned messaging, sequences, and SLAs, and integrate with in‑house or outsourced SDR teams for clean handoffs and accountability.
What does the GTM Diagnostic cover?
A structured assessment of ICP fit, funnel performance, messaging, channels, and RevOps. You receive a scorecard and a 90‑day plan with prioritized plays and KPIs.
How do you measure GTM success?
We track leading and lagging indicators: MQL→SQL conversion rate, pipeline velocity, deal size, win rates, and ultimately revenue impact. All visible in RevOps dashboards.
What industries do you specialize in?
We focus on B2B technology sectors including Enterprise Software, SaaS Platforms, AI/ML, Developer Tools, Data & Analytics, and Security & Compliance.
Do you help with pricing strategy?
Yes. We provide pricing and packaging guidance based on ICP research, competitive analysis, and value metrics to align with your GTM strategy.
What size companies do you work with?
We typically work with early-stage to Series B technology companies with complex sales cycles and ACV ranging from $25K to $250K+.
How do you handle implementation?
We provide a detailed 90-day execution roadmap with clear owners, milestones, and KPIs. We can also support execution through our GTM Agency services.
What makes your GTM approach different?
We deliver GTM as an operating system—aligning ICP, messaging, demand, SDR plays, and RevOps into one system measured by SQLs and revenue.
Do you integrate with marketing automation?
Yes. We work with your existing tech stack (Salesforce, HubSpot, Outreach, etc.) and help instrument proper tracking and attribution.
What happens after the strategy is delivered?
You get a clear execution roadmap. Many clients then engage our GTM Agency for ongoing execution support and optimization.
How do you handle multiple product lines?
We develop modular GTM frameworks that can scale across products while maintaining consistent positioning and operational efficiency.
What ongoing support do you provide?
After initial strategy, we offer sprint-based execution support, monthly reviews, and ongoing optimization based on performance data.
Who This Is For
Ideal For Technology Companies At Critical Growth Stages
Our GTM Strategy & Execution Consulting service is particularly valuable for early-stage to Series B technology companies, typically engaged by Founders, CEOs, CROs, and CMOs who are:
- Preparing to launch a new product or enter a new market
- Struggling with market traction or sales conversion rates
- Looking to scale your go-to-market efforts efficiently
- Facing increased competition and need to differentiate
- Seeking to align marketing, sales, and product teams around a cohesive strategy
- Transitioning from founder-led sales to a scalable sales organisation
- Struggling to differentiate in a crowded market
- Experiencing low conversion rates due to unclear messaging
- Looking to improve targeting and audience segmentation
- Wanting to optimise your marketing spend through better audience targeting
Related Services
Explore our other specialized GTM and SDR services to accelerate your pipeline growth.
GTM Consulting Services
Expert GTM consulting that aligns ICP, positioning & messaging, demand programs, sales enablement, and RevOps into one operating system.
GTM Strategy for SaaS
Specialized GTM strategy and execution for SaaS companies, from product-market fit to scalable pipeline generation.
GTM Agency Services
Full-service GTM execution including demand programs, ABM, sales enablement, and RevOps delivered as one system.
Ready to Transform Your GTM Strategy?
Book a GTM diagnostic to get a detailed assessment of your strategy and a custom 90-day roadmap for accelerating pipeline growth.