Free Headline Analyzer
Score your blog titles, email subject lines, and ad headlines from 0 to 100. Get instant feedback on word balance, power words, emotional impact, and readability — then use our suggestions to write headlines that actually convert.
Instant Score
Get a 0-100 headline score with colour-coded grading in seconds
Word Analysis
See your power word, emotional word, and common/uncommon word balance
Actionable Tips
Get specific suggestions to improve click-through rates and engagement
Type or paste your blog title, email subject line, or ad headline below.
Headlines That Score Well
Click any example to see how it scores.
How to Write Headlines That Convert
Use these evidence-based techniques to craft headlines that drive clicks, shares, and conversions.
1. Lead with a Number
Headlines starting with a number receive 36% more engagement than those without. Numbers set clear expectations (“7 tips” tells readers exactly what they will get) and make your content feel structured and scannable. Odd numbers tend to outperform even ones, and specific figures like “137%” beat vague round numbers.
2. Use Power Words Sparingly
Power words like “proven”, “essential”, and “ultimate” trigger urgency and authority. One or two per headline is the sweet spot — overloading makes your title feel spammy. Place your strongest power word near the beginning where readers' attention is highest.
3. Create an Emotional Hook
Emotional headlines get up to 7x more clicks. Words like “surprising”, “critical”, and “inspiring” create curiosity gaps that compel readers to click. Match the emotion to your content — a mismatch between headline sentiment and article content will spike bounce rates and damage trust.
4. Optimise for Length
Keep headlines between 6-12 words and 50-70 characters. This range avoids SERP truncation, fits social media cards, and gives you enough room to be specific. Headlines under 50 characters often lack the detail needed to differentiate from competitors, while headlines over 70 characters get cut off in Google results.
5. Balance Common and Uncommon Words
Too many common words (“the”, “and”, “for”) make your headline forgettable. Too many uncommon words make it hard to parse. Aim for a 50/50 balance: common words provide flow and readability while uncommon words add specificity and intrigue.
6. Test Multiple Variations
The best headline writers create 10-25 variations before choosing one. Use this headline analyzer to score each version, then A/B test the top 2-3 candidates with real traffic. Track click-through rate, time on page, and conversion rate — not just clicks — to find genuine winners.
Frequently Asked Questions
Everything you need to know about analysing and optimising your headlines
How does the headline analyzer work?
Our headline analyzer evaluates your headline across multiple criteria including word count (ideal 6-12 words), character count (ideal 50-70 characters), power word usage, emotional word density, common vs uncommon word balance, number usage, and question formatting. Each factor is weighted and combined into an overall score from 0 to 100, with specific suggestions for improvement.
What makes a good headline?
A good headline is 6-12 words long, includes at least one power word (e.g. “proven”, “essential”), uses emotional triggers, contains a number when possible, and balances common words with specific, uncommon terms. Headlines scoring 70+ on our analyzer typically have a strong mix of these elements. Above all, a good headline accurately represents its content and creates genuine curiosity.
What is the ideal headline length?
Research shows the ideal headline length is 6-12 words and 50-70 characters. This range works best for search engine results (avoiding truncation), social media cards, and email subject lines. Headlines in this sweet spot give you enough room to be specific and compelling without losing reader attention. Our B2B content strategy guide covers headline optimisation in more detail.
What are power words in headlines?
Power words are persuasive terms that trigger a psychological or emotional response. Examples include “proven”, “ultimate”, “essential”, “exclusive”, “guaranteed”, “breakthrough”, and “effortless”. Using one or two power words in your headline can significantly increase click-through rates by making the content feel more urgent and valuable.
Do emotional headlines perform better?
Yes. Studies show headlines with emotional triggers receive up to 7x more clicks than neutral headlines. Words like “surprising”, “critical”, “inspiring”, and “shocking” create curiosity and urgency. However, the emotion should match the content — misleading emotional headlines damage trust and increase bounce rates.
Why do headlines with numbers get more clicks?
Headlines with numbers get approximately 36% more clicks. Numbers set clear expectations about content length and structure, make the headline more scannable, and add specificity. Odd numbers (especially 7) tend to perform slightly better than even numbers, and specific numbers outperform round ones.
Are question headlines effective?
Question headlines can be highly effective because they create a curiosity gap — readers click to find the answer. “How to” and “Why” questions tend to perform best. Avoid questions that can be answered with “no” (Betteridge's law). Questions work particularly well for thought leadership, educational content, and social media.
How should I A/B test my headlines?
Use our headline analyzer to score multiple variations, then test the top 2-3 options. Change only one element at a time (e.g. adding a number, swapping a power word, changing the format). Run tests for at least 1,000 impressions per variation and track click-through rate, time on page, and bounce rate to identify true winners — not just clickbait.
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