GTM Insights

Actionable advice and proven strategies to accelerate your go-to-market success and drive growth for your technology business.

Demand Generation

Demand Gen vs Lead Gen: What's the Difference and Why It Matters

Demand generation and lead generation are not the same thing. Learn the real differences, why confusing them kills pipeline, and how to build a combined strategy that drives both awareness and conversions.

Jamie Partridge

Jamie Partridge

Founder & CEO

GTM

Go-to-Market Strategy Examples: 7 Real B2B Case Studies

Discover 7 real go-to-market strategy examples from Slack, HubSpot, Salesforce, Figma, Notion, Snowflake, and Datadog. Learn what made each GTM approach work and how to apply the patterns.

Jamie Partridge

Jamie Partridge

Founder & CEO

GTM

GTM Metrics & KPIs: What to Measure at Every Stage [2026]

A complete guide to GTM metrics and KPIs across pre-launch, launch, growth, and scale stages. Learn which metrics predict revenue, which are vanity, and how to build dashboards by team.

Jamie Partridge

Jamie Partridge

Founder & CEO

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Best AEO Agencies: Top 12 Answer Engine Optimization Agencies in 2026Best Cold Email Agencies: Top 12 B2B Cold Email Agencies in 2026Best Fractional SDR Services for B2B Tech in 2026Best Fractional VP Sales Services for B2B SaaS & Tech in 2026Best GEO Agencies: Top 12 Generative Engine Optimization Agencies in 2026Best GTM Recruitment Agencies for B2B Tech in 2026Best B2B Outbound Sales Agencies: Top 12 Picks for 2026Best Outsourced SDR Companies: Top 12 Providers in 2026Best SaaS SEO Agencies: Top 12 Agencies Driving MRR in 2026AI Startup Go-to-Market Strategy: From Product to PipelineB2B Marketing Attribution: Models, Tools & How to Measure What WorksBest AI Sales Tools: Top 15 for B2B in 2026Best B2B Data Providers & Sales Intelligence Tools [2026]Best B2B Marketing Agencies: Top 15 in 2026Best Cold Email Tools & Software: Top 15 in 2026Best CRM for Startups: Top 15 in 2026Best Demand Generation Agencies: Top 15 in 2026Best LinkedIn Automation Tools for B2B: Top 15 in 2026Best Outbound Sales Tools for B2B: Top 15 in 2026Best RevOps Tools: Revenue Operations Software Stack [2026]Best Sales Engagement Platforms: Top 15 for B2B in 2026Channel & Partner GTM Strategy for B2B Technology CompaniesCybersecurity Lead Generation: The Complete Guide for VendorsCybersecurity Marketing Strategy: A Complete Guide for Vendors [2026]Enterprise GTM Strategy: Selling to Large Organisations [2026]Fintech Go-to-Market Strategy: The Complete Playbook [2026]From Founder-Led Sales to Scalable GTM: The Transition PlaybookGTM Strategy for Startups: From First Customers to ScaleHealthcare Technology Go-to-Market Strategy [2026]MSP Lead Generation: Strategies That Actually Work [2026]From Product-Market Fit to GTM: Scaling After PMF [2026]Quota Attainment: Benchmarks & How to Hit Target ConsistentlyRevOps Strategy: The Complete Revenue Operations Playbook [2026]How to Sell to CISOs: A B2B Playbook for Cybersecurity VendorsHow to Sell to CTOs: Reaching Technical Decision MakersWin Rate: How to Calculate, Benchmark & Improve Your Close RateABM vs Demand Generation: When to Use Each Strategy in B2BApollo vs ZoomInfo: B2B Data Platform Comparison [2026]B2B Intent Data: The Complete Guide to Buying Signals [2026]BANT Framework: Is It Still Relevant for B2B Sales in 2026?Battle Card Template: How to Build Competitive Battle Cards That WinHow to Calculate Churn Rate: Formulas, Benchmarks & StrategiesContent Marketing vs Paid Ads: Which Drives Better B2B ROI?Demand Generation Playbook for B2B Technology CompaniesDemand Generation Strategy: The Complete B2B Playbook [2026]Discovery Call Framework: Questions, Scripts & the 30-Minute StructureHubSpot vs Salesforce: Which CRM Is Right for Your B2B Company?Lead Nurturing Emails: 12 Templates & Best Practices for B2BLead Nurturing Strategy: How to Convert Leads Into PipelineLinkedIn Ads vs Cold Email: Which Works Better for B2B?MEDDIC Sales Methodology: The Complete Guide for B2B TeamsMQL vs SQL: The Complete Guide to Lead Qualification [2026]Net Revenue Retention (NRR): Formula, Benchmarks & How to ImproveObjection Handling: 25 Common B2B Sales Objections & How to RespondOutreach vs SalesLoft: Sales Engagement Platform Comparison [2026]SaaS Metrics: 15 KPIs Every B2B Leader Must Track [2026]Sales Deck Template: How to Build a B2B Presentation That ClosesSales Onboarding: The 30-60-90 Day Plan for B2B Reps [2026]Sales Playbook Template: The Complete B2B Sales Playbook GuideSales Velocity Formula: How to Measure & Accelerate Pipeline RevenueAI Content Strategy: Writing for Both Google and AI Engines [2026]AI Overview Optimization: How to Get Featured in Google AIO [2026]Cold Calling Scripts: 15+ B2B Templates That Book Meetings [2026]Cold Email Strategy: The Complete B2B Guide for 202615+ B2B Cold Email Templates That Actually Get Replies [2026]Demand Gen vs Lead Gen: What's the Difference and Why It MattersEmail Deliverability for Cold Outreach: Complete Technical GuideFractional CMO vs GTM Agency: Which Does Your B2B Company Need?Go-to-Market Strategy Examples: 7 Real B2B Case StudiesGo-to-Market Strategy Template: Free B2B GTM Template [2026]GTM Checklist: 50-Point Go-to-Market Launch Checklist [2026]GTM Metrics & KPIs: What to Measure at Every Stage [2026]GTM Motions Explained: The 5 B2B Go-to-Market MotionsGTM Team Structure: How to Build Your Go-to-Market Team [2026]How to Get Cited by ChatGPT and AI Search Engines [2026 Guide]In-House SDR vs Outsourced SDR: The Full Cost & Performance ComparisonInbound vs Outbound Lead Generation: Which Works for B2B?Outbound Sales Strategy: The Complete B2B Playbook for 2026Sales Cadence: 10 Examples, Templates & Best Practices [2026]SDR Metrics & KPIs: The Complete Benchmarks Guide [2026]The SDR Playbook: Complete Sales Development Framework [2026]SEO vs GEO: What B2B Companies Need to Know in 2026GEO: The Complete Guide to Generative Engine Optimization [2026]What Is a Go-to-Market Strategy? The Complete Guide [2026]Best ABM Agencies: Top 15 Account-Based Marketing Agencies in 2026Best B2B Lead Generation Agencies: Top 15 for Tech Companies in 2026Best SEO Agencies: Top 15 SEO Agencies for Technology Companies in 2026Best GTM Agencies: Top 15 Go-To-Market Agencies in 2026Best Sales Enablement Agencies: Top 15 for B2B Tech in 2026Best SDR Agencies: Top 15 SDR-as-a-Service Providers in 2026The Complete B2B GTM Agency Playbook: Strategy to ExecutionHow Much Does a GTM Agency Cost? B2B Pricing Guide [2026]GTM Agency vs Marketing Agency: What's the Difference?How to Choose a GTM Agency for Your B2B Tech Company7 Signs Your B2B Company Needs a GTM AgencyWhat Does a GTM Agency Do? The Complete Guide [2026]Building Sales Enablement Materials That SDRs Actually Use7 Best Social Media Scheduling Tools in 2026How We Post Content to Multiple Platforms at Once (Without Losing Our Minds)RevOps for B2B Technology Companies: Framework, Implementation & MetricsLead Generation Strategies for B2B SaaS: A Data-Driven PlaybookSDR as a Service: The Complete 2025 Guide to Outsourced Sales DevelopmentOutsourced SDR Services: What Actually Works (And What's a Waste of Money)Industry-Specialized Outsourced SDR Services for Technology CompaniesOutsourced SDR Services UK: Expert B2B Lead Generation Across BritainWhat is a Sales Development Representative (SDR)? A Complete Guide for 2025What is Appointment Setting? A Comprehensive Guide for B2B Tech CompaniesB2B Go-to-Market Strategy: The Complete 2025 Framework & GuideB2B Technology Lead Generation: The GTM Playbook That Actually WorksGTM Strategy vs Marketing Strategy: The Clear Difference for B2B TechHow to Avoid Burnout in Your Sales Team with SDR as a ServiceHow to Choose the Right SDR as a Service ProviderSDR v BDR: Understanding the Key Differences in Sales Development RolesWhy Your Sales Team is Struggling to Generate Leads (and How SDR Services Can Help)Cybersecurity SDR Strategies: Lead Generation for Security CompaniesSocial Selling for B2B Technology: SDR Guide to LinkedIn SuccessScaling SDR Teams with Leadership: Building High-Performance Sales DevelopmentBuilding Effective GTM Strategy: Complete Implementation GuideOptimizing B2B Tech Stack: Complete Technology Strategy GuideSaaS GTM Playbook: Complete Go-to-Market Strategy GuideB2B Sales Enablement Programme Guide: Complete Implementation StrategyB2B Content Strategy for Complex Sales Cycles: Complete GuideABM Strategies for B2B Tech: Complete Account-Based Marketing GuideProduct-Led Growth Strategy: Complete PLG Guide for SaaSMaximizing ROI of B2B Events: Complete Event Marketing GuideProduct-Led vs Sales-Led GTM: Complete Strategy Comparison